We identified and pursued Affinipay as the leader in an emerging payment category.

We initially identified AffiniPay in 2012 as part of our on-going outbound efforts to find unique assets within the merchant acquiring industry. The company had differentiated itself from traditional payment providers with its robust proprietary technology, endorsement partner go-to-market strategy, and simplified pricing strategy. We saw an exciting opportunity to partner with Amy and her team as they built off their momentum and expanded into additional professional services verticals, leveraging their secure payment processing capabilities and strong customer support.