Transforming the Way Professionals Get Paid
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Affinipay is a leading provider of payment and practice management solutions to professional services firms.
We initially identified AffiniPay in 2012 as part of our on-going outbound efforts to find unique assets within the merchant acquiring industry. The company had differentiated itself from traditional payment providers with its robust proprietary technology, endorsement partner go-to-market strategy, and simplified pricing strategy. We saw an exciting opportunity to partner with Amy and her team as they built off their momentum and expanded into additional professional services verticals, leveraging their secure payment processing capabilities and strong customer support.
Investment YearSeptember 2015
StatusAcquired by TA Associates
SectorFinancial Technology
We initially identified AffiniPay in 2012 as part of our on-going outbound efforts to find unique assets within the merchant acquiring industry. The company had differentiated itself from traditional payment providers with its robust proprietary technology, endorsement partner go-to-market strategy, and simplified pricing strategy. We saw an exciting opportunity to partner with Amy and her team as they built off their momentum and expanded into additional professional services verticals, leveraging their secure payment processing capabilities and strong customer support.
Founder, Chairman, & Former CEO, AffiniPay
“
With Great Hill, we were able to partner with a firm that not only had experience investing in technology-driven companies, but understood the value of our channel-based go-to-market strategies. Great Hill was the perfect fit. ”Amy Porter
We worked with Amy and her team to enhance the company’s go-to-market strategy, improve product development, increase head count over 5x, and recruit an experienced CEO, CFO, VP-IT, VP-Product, and VP-Operations. These initiatives drove profitable growth throughout our five-year ownership period, while the company achieved industry-leading NPS and customer satisfaction metrics, and maintained its fundamental prioritization on culture.
Following a robust sales process with strong interest from both strategic and financial buyers, AffiniPay was acquired by TA Associates in February 2020.
Fast Facts
- Executive Partnering
- Executive Talent Sourcing
- Company Teambuilding
- Go-to-Market Strategy Optimization
- Product Development
Portfolio company executives were not compensated for the statements regarding their business relationship with Great Hill. Such executives do receive ordinary course compensation by portfolio companies which in some cases are controlled by Great Hill and in certain cases may also be invested in Great Hill Funds. There are certain conflicts of interest relating to such executives because they are employed by Great Hill portfolio companies and receive benefits in connection with such employment.
