It appears Burberry and its prestigious tartan checks are taking another bold step toward sustainability: On Monday, the 163-year-old British luxury fashion house announced it’s teaming up with the secondary market platform The RealReal to promote a more circular fashion economy.

Essentially, the program relies on positive reinforcement: Customers who consign their pre-loved Burberry garb on The RealReal are rewarded for acting sustainably with an exclusive personal shopping experience in select Burberry stores across the US. According to the storied label, shoppers will be treated to champagne and high tea while they peruse a personalized selection of the latest Burberry products. Read more